INSIGHTS
Thrillophilia is India's leading multi-day tour company, offering 10,200+ itineraries across 70+ countries and 200 Indian destinations. Serving millions monthly, it has completed 3.9M+ tours, personalizing travel at the intersection of AI, travel, and experience design.
India’s multi-day tour market is undergoing a transformation. What was once dominated by legacy operators with group departures and static itineraries is now being redefined by a new generation of travellers—digitally native, experience-hungry, and personalisation-driven. Leading this shift is Thrillophilia, India’s #1 multi-day tour platform and a pioneer in delivering tech-powered, customisable holidays at scale.
With over 10,200+ curated itineraries across 200 Indian destinations and 70+ countries, Thrillophilia isn’t just another travel company—it’s building what may become India’s first full-stack, AI-driven global travel platform.
India’s multi-day tour segment is massive, valued at $9–17 billion annually, and split across domestic and outbound packages. Yet, it has seen little technological disruption in over 50 years. Booking still often involves back-and-forth emails, call centre dependency, and fragmented offline agents. While traditional brands like Thomas Cook, SOTC, and Veena World hold legacy trust, they rely heavily on fixed group tours and phygital networks.
Thrillophilia has broken from this mold. Launched in 2011 and pivoting to multi-day tours in 2021, the company now captures a meaningful share of India’s online tour bookings, with ₹750 crore in gross bookings projected in FY2025, growing over 65% YoY—a scale that rivals many mid-sized incumbents.
What sets Thrillophilia apart is its productisation of travel. Instead of off-the-shelf packages or agent-heavy interactions, users can browse, configure, and book personalised tours directly through the website. Every itinerary is customisable at the hotel, activity, or duration level, supported by a real-time inventory engine.
Key features include:
No other Indian tour operator currently offers this level of automation and personalisation.
Thrillophilia serves millions of monthly users, and has executed 3.9 million+ successful tours to date. From Kashmir honeymoons and Kerala houseboats to Europe trips and African safaris, it covers every travel segment—couples, families, seniors, and solo adventurers alike.
Importantly, this growth is profitable. While most peers are VC-funded and burn-heavy, Thrillophilia has taken a capital-efficient route.
The real differentiator is what Thrillophilia is building under the hood: a global travel infrastructure engine. Powered by APIs, machine learning, and a proprietary booking stack, the company is working toward full AI-driven customer journeys—from discovery to booking to on-trip support.
By 2026, Thrillophilia aims to:
While companies like MakeMyTrip and EaseMyTrip focus on flights and hotels, Thrillophilia is purpose-built for multi-day travel packages, making it India's most specialised—and scalable—platform in the segment.
As outbound travel booms, Thrillophilia is emerging as India’s gateway to the world. With localised international itineraries (including Indian & Jain meals, native-language guides, and visa support), it caters to the nuanced needs of first-time and seasoned Indian travellers alike.
Over 38% of bookings now come from Tier-2 cities, proving that curated travel is no longer a metro-only privilege.
Thrillophilia isn’t a traditional travel agency. It’s a technology company building the future of holidays. By merging deep local partnerships with powerful AI and scalable infrastructure, Thrillophilia has not only become India’s #1 multi-day tour brand, it is also defining what the next decade of Indian travel will look like.
In a sector where legacy brands are playing catch-up, and OTAs are still flight-centric, Thrillophilia is India's breakout multi-day category leader—and arguably the most exciting company in Indian travel today.
Thrillophilia is India’s leading multi-day tour company with over 10,200+ itineraries across 70+ countries and 200 Indian destinations. Built with a mission to personalise travel at scale, it serves millions of monthly users, has completed 3.9 million+ tours, and operates at the intersection of travel, AI, and experience design.
Disclaimer
This article is from the Brand Desk. User discretion is advised.
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